The Design Principle of “Simplexity” (Ep.206)

We talk to Naked Sports Innovations’ president and co-founder, Lindsay Dakota, about how the concept of “simplexity” drives Naked’s design process; growing a small brand sustainably; the future of footwear; and how ski racing influenced the design of their new trail shoe.

TOPICS & TIMES:

  • The Naked Sports’ Running Band (8:01)
  • Simplexity (11:13)
  • Fit (17:26)
  • Sustainability (19:42)
  • Expanding Naked’s product line (23:40)
  • What is a “cooling face fabric?” (25:04)
  • Working with Vibram (27:48)
  • The Naked T/r Trail Racing Shoe (29:19)
  • How ski racing influenced this shoe (31:57)
  • Small brands & the state of trail running (48:41)
  • What We’re Celebrating (52:01)