Few people spend as many days as we do testing skis on snow. But Rossignol’s AJ Kruajitch definitely does. So I spent a day at Les Deux Alpes going through AJ’s testing process, and then sat down with him and Jake Stevens to discuss the similarities and differences in our approaches.
TOPICS & TIMES:
- Introducing Jake & AJ (2:51)
- Brand development since 1907 (17:13)
- The testing process: similarities & differences (20:17)
- “Band of Tasters” (40:10)
- Accounting for different tastes (48:05)
- What We’re Celebrating (56:10)