BLISTER Labs: Projects & Personnel

We discuss our new BLISTER Labs initiative with some of the key players involved (Jeni Blacklock, Sean Humbert, Greg Vanderbeek, and Lauren Cooper); our current and upcoming BLISTER Labs projects; and how the blend of quantitative and qualitative testing will help us learn more about product performance and help consumers make more informed buying decisions.

Presented by: Whistlepig Whiskey & Athletic Brewing

Learn more about Blister Labs here

Learn more about the Blister Summit here


  • Introductions 00:00
  • Panelists’ Outdoor Backgrounds 15:02
  • Upcoming Blister Labs Projects 27:06
  • How to Quantitatively Test Skis 41:58
  • Apparel: Quantitative vs. Qualitative Testing 43:16
  • Develop New Products? 46:01
  • How Blister Labs is Integrated into a Curriculum 49:21
  • How / Where Will Data be Published? 52:32
  • Intellectual Property 54:19
  • Consumer-Facing Quantitative + Qualitative Combo 55:24